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B2B/B2C Website Case Study


The customer was a distributor of Electrical, Electronics and Telecom products, they had a website built using Epicor B2B Seller software that they were looking to replace with a modern website for their users.

The Challenge

The distributor served both B2B & B2C customers and wanted them to place orders on a single website, this required advanced price setup which varied for B2B vs B2C customers. They also wanted credit card payments for their B2C customers when placing an order and the ability for B2B customers to pay their past invoices using a credit card.

The design of the website needed to have a modern theme with a fully responsive, mobile first approach.


B2Sell proposed a turnkey solution that included web design, development and integration with Epicor Prophet 21 ERP. B2Sell Central PIM integrated with Epicor P21 to sync product information, customer accounts, pricing and availability.

B2Sell eSeller was used for the B2B/B2C website offering a modern website that worked tightly with the distributor’s ERP P21. Customers were identified as a B2B or B2C customer based on their login and their appropriate pricing was shown to them. B2B customers could place orders with a PO based on existing terms with the distributor. B2C customers could pay for their orders using a credit card. eSeller handled customer notifications for registrations, orders & shipments.


B2Sell’s products and services delivered the exact results the distributor was looking for, they were able to replace their archaic B2B Seller website with a modern, functionality loaded website that was an instant hit with their customer base.

Contact B2Sell for Epicor Prophet 21 solutions

Contact B2Sell for Epicor Prophet 21 solutions

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