See how B2Sell delivers the fastest time-to-value in the marketClick Here

B2B vs B2C


Posted on March 18, 2020

B2B vs B2C
B2B vs. B2C Centric Websites Why You Need The Former
Web development technology has advanced considerably over the years. It is now possible to create a unique, fully-customized portal that fits your business requirements perfectly. Websites that offer the best user experience have the highest chances of success. Thats why B2B business owners cant afford to create a generic e-commerce website.
They need a specialized portal that caters to their business model and target audience. B2Sell provides tailor-made websites that offer several advantages over the regular B2C e-commerce portals. Here are some reasons why you need a specialized B2B website:
1. Customers are Different
This is one of the most important differences between B2B and B2C industries. Businesses that target other companies are dealing with more experienced and well-informed customers who don't make arbitrary purchase decisions. They usually conduct thorough research, have procurement teams, shop in bulk, and have specific shipping requirements. Regular e-commerce websites are designed for individual customers who carry out smaller transactions. They can't fulfill the criteria of business-level purchasers and teams of professionals.
2. Pricing
B2B customers rarely pay how B2C customers do. There's no prompt credit or debit card payment at the end of the shopping process. Most businesses have special payment arrangements with their business customers. The prices and payment methods are often discussed beforehand to ensure they suit the customer's needs. B2B platforms need to provide options like purchase orders, budgeting workflows, order approval options, payment on credit, etc.
Some platforms also provide customers with the ability to check their credit before making their purchases as well. The platform should also be able to support discounts, changes in bill-to and ship-to information, invoice history, credit limits, authorization, etc. Most B2C website platforms like Shopify dont have the framework needed to support this.
3. Different Products
There's a big difference between B2B and B2C products. The latter are generally direct consumables or plug-and-play items. On the other hand, B2B products are often raw materials, technical items, and sophisticated configured machinery. Customers in this field need detailed product specifications like installation guides, warranty information, and service and maintenance information.
They also need MSDS sheets, images of products from different angles, alternatives for parts, various combination and specs, and so much more. B2C portals arent as customizable and can't support so much information, which has an impact on the user experience. E-Commerce websites with ERP integration and other such features can handle the load and deliver a better experience.
4. Performance of the Website
B2B websites must handle a vast catalog of products and accessories. They often have hundreds, if not thousands, of products with different attributes and characteristics. The website should be able to render print & web catalogs explicitly tailored for the customer based on their location, industry, and other such factors. The website should also provide advanced search and filters to help customers find the products they need.
If you want to know more about our B2B e-commerce websites and related services, dont hesitate to get in touch with us at B2Sell. You can request a free quote or contact us directly on 888 595 9996.